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Advertising and PR campaign relating to the games of the KVN Euroleague
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Held in the capital of Belarus, the games of the KVN Euroleague may be regarded as a successful medium for carrying out short-term and long-term advertising and PR-campaigns. If your goods/service/brand target an audience with sense of humour and active way of life, first of all, youth audience, we offer you two basic opportunities - short-term participation (cost about 3000 ˆ) or long-term participation. In this case you become a member of the Guardian Board of the KVN Club (estimated expenditures about 15000 ˆ during the year).
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Package of advertising and PR offers within the Euroleague of KVN
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Special sponsored game: we can produce one of the KVN games for your benefit within the year. It is supposed to be named conforming to your interests and represent a large-scale PR-action. The previous seasons involved the games such as "Around the world with Sputnik", undertaken in the name of the travel agency "Sputnik", the game "House built by the Bank", lead in the name of the Minsk "KomplexBank" to develop his building program and others...
TV-programs: The BT public TV-channel airs 22 series of the TV-program "The Euroleague of KVN" within the year. The programs are broadcast at the prime-time, each one lasts 60 minutes. You are welcome to insert an advertising spot or a sponsor's caption card there. Furthermore, the TV-program linkman tells some courtesy words to the sponsors to say nothing of your outdoor advertising placed in the hall that may be on camera.
Mass-media advance advertisements: We organize advance advertising of the given game on TV, radio and in press including your logotype/brand before each game broadcast.
Short funny episodes, gags and team songs: If you aim at holding a special game in context of your goods/ service/brand, in this case all teams are given a contest task to perform topic-related short funny episodes. The best jokes hit the headlines, exerting additional PR influence on your target audience, spreading from mouth to mouth. Sometimes we proceed to jokes in relation to companies-competitors ("counter PR").
Awarding prizes in your name: Your goods/service can be a prize conferred to the games participants. Thinking up your individual original prize is provided according to your goals. For example, the brewery plant "Alivariya", a member of the Guardian Board of the KVN Club, set up a special prize (a box of beer) for "the Most lively Moment of the Game". It's due to the fact that their advertising strategy targets promotion of the beer as "lively beer without preservatives".
Outdoor advertising: Your outdoor advertising is located in the hall where the game takes place (in form of billboards, center spreads or stage construction elements). All the games are organized in the hall comprising not fewer than 1000 seats. More to the point, the outdoor advertising carries your logotype/brand. It's made on the occasion of every specific game (posters, prospectus center spreads, underground advertising leaflets, etc).
Polygraphic advertising: During the year the KVN Club issues a number of polygraphic production where your logotype/brand might be placed. There are pin-up, pocket and pull-off calendars, booklets, fliers, audio and video cassette covers with the Games recording, invitation cards and so forth.
Specialty advertising: The specialty advertising issued by the KVN Club is expected to carry your logotype/brand.
Additional opportunities: The game implies a series of your mini-actions, for example, fly-sheets distribution, polling, spectator contests and so forth.
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The principle "all is included"
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Only the members of the Guardian Board of the KVN Club enjoy this opportunity. It denotes that while carrying out any Club action, (apart from the Games), for example, Festival, field contests, club actions, final performances, etc., your logotype/brand finds itself automatically in all advertising package without additional fees.
Of course, every specific brand, item or services entail the package modification of provided advertising and PR options. We attempt to work out your individual integrated package, to fit your needs, by following up its implementation during all validity term.
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You can make an order by submitting the form
We will contact you and answer all your questions. |
Contact:
tel: +375[17] 226-0900, 226-0902, 226-0936 Minsk BY
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